Merchandising
EMMA COCONUT CREAM TRADE LISTING AND CONSUMER SAMPLING ACTIVATIONS
Brief
With the launch of the Emma Coconut cream, we were tasked to execute Listing Activations and a sampling drive in Dar Es salaam for Emma coconut cream.
Solution
We were able to push visibility through posters placement, a listing of Emma coconut cream, generating a database of outlets covered, Product Sampling, and gathering market intelligence.
Branding
HUAXIN
Brief
The branding signage project aims to enhance brand visibility and recognition by strategically placing branded signs across multiple retail outlets. This initiative will strengthen brand presence, attract customer attention, and reinforce trust in the market.
Roadshows
SAMSUNG
Brief
The Samsung Roadshow Activation aims to boost brand awareness, showcase the latest Samsung products, and drive customer engagement through immersive experiences. The campaign highlighted key features, innovations, and exclusive offers that enhanced product adoption. we also introduced the Samsung Kibingwa campaign across Tanzania.
Roadshows
INFINIX
Brief
The primary goal of the Infinix Roadshow is to increase brand awareness, showcase the latest Infinix smartphones, and drive sales through direct engagement with potential customers.
Tech-savvy youth and young professionals
University students and urban dwellers
First-time smartphone buyers and upgraders
University students and urban dwellers
First-time smartphone buyers and upgraders
Roadshows
KIWINGU SPIRIT GRAND ACTIVATIONS
Brief
Kilimanjaro Biochem Ltd. had recently launched Kiwingu spirits and were looking to reach out to more people on the ground in order to increase awareness, visibility, and sales.We were tasked to plan and execute the Kiwingu Spirit Roadshows activation,Bar Activation,Sampling Activation in Dar es Salaam, Moshi, Arusha, Dodoma & Mwanza regions.
Solution
We successfully hosted various Roadshows to hype the grand events and manage the Kiwingu Grand Events both for Dar and upcountry. With the roadshows, we Increased the brand’s visibility and awareness while also increasing sales.
