Seeding
NOOTRI MAMA & NOTRII TOTO
Brief
Africa Improved Food Ltd, well known for producing highly nutritious products responded to demands in the market for larger quantities of NootriMama & NootriToto and launched 1-kilogram versions of the aforementioned. The Solution Through Product Seeding, Shops Listing & Visibility (POSM Deployment), Standout Marketing organized and executed several activation events around Dar es salaam, covering more than 3,700 shops and selling more than 1000 kg.
Shop Launch
DENRI LAUNCH
Brief
The Denri Launch & Roadshow Activation is designed to introduce the brand to a wider audience, build excitement around its products, and drive customer engagement through interactive experiences. The activation will focus on showcasing Denri’s quality, durability, and stylish designs while creating memorable brand interactions.
Solution
Increased brand awareness and visibility. Direct customer engagement leading to higher conversion rates. Valuable insights on customer preferences and market reception. Strengthened brand positioning in the market
Product Launch
NEW PRODUCT LAUNCH
Brief
T Marc Tanzania was launching new products to the Tanzanian market hence required us to prepare a press launch for the launch of Smiley Baby diapers & Flowless sanitary pads.
Solution
With over 400 people in attendance, we successfully planned and executed the cxlaunch of both Smiley baby diapers and Flowless sanitary pad.
Re-launch
DARLING HAIR RE-LAUNCH
Brief
Darling hair, East Africa’s leading hair extensions manufacturer, relaunched the brand with the introduction of product range as part of its growth strategy in the region.Our job was to prepare and execute a breathtaking experiential Relaunch of Darling Hair.
Solution
WThe Solution We were able to organize the overall launch event beautifully enough to capture more that 600 attendees. The event made a buzz both on ground and digital making the brand’s visibility and awareness increase massively.
Trade Activations
PHILIP MORRIS INTERNATIONAL
The Marlboro In-Store Activation is designed to drive brand visibility, enhance consumer engagement, and increase product trials within key retail locations. The activation will create a premium shopping experience that aligns with Marlboro’s brand identity, reinforcing its market presence and fostering customer loyalty
