Event Activations
JACK DANIELS
Brief
Under Brown Forman, one of the biggest wine and spirits companies in the world we were tasked to cover Jack Daniels’ trade activation, off-trade activation, events management, event sponsorships, and set-ups in Dar es Salaam, Mwanza, and Arusha.
Solution
We were able to plan and set up the activation activities; In trade activation, we promote the product in outlets such as bars, restaurants, and hotels. In off-trade activation, we promote the product in the streets and retail stores.
Bar Activations
DKT International
The DKT Kiss Condoms Bar Activation aims to educate consumers on safe sex practices, increase brand awareness, and drive product adoption through direct engagement in high-traffic nightlife venues. By leveraging interactive experiences and giveaways, the activation will position Kiss Condoms as a trusted, premium choice for responsible intimacy
Bar Activations
PIGABET
Brief
The Piga Bet Media Activation seeks to elevate brand prominence, cultivate deeper consumer engagement, and drive substantial user acquisition through a multi-faceted media strategy. Byleveraging an integrated approach across digital platforms, traditional broadcast channels, and leveraging an integrated approach across digital platforms, traditional broadcast channels, and on-ground activations, the initiative aims to position Piga Bet as a leading and trusted entity within the sports betting industry. The campaign will focus on reinforcing brand credibility, enhancing customer interaction, and fostering long-term user retention through immersive and strategic engagement touchpoints
Sports Activation
NILE SPECIAL RUGBY LEAGUE GRAND ACTIVATION
Brief
Standout marketing has been tasked to provide an Unmatched experience for all rugby fans at selected venues during and after each match for the duration of the Rugby League Scope of execution
Scope of execution
• Set up a VIP experience area for the clients guests
• Manage artists, MCs and Dj performances for the day
• Coordinate the Fan zone experience with engagements of the different fans
• Set up extra branding from the entrance all the way to the entire venue
• Setup a stage, sound, lights with effects for artist performances
• Manage all the brand ambassadors and ushers for the day
• Set up a VIP experience area for the clients guests
• Manage artists, MCs and Dj performances for the day
• Coordinate the Fan zone experience with engagements of the different fans
• Set up extra branding from the entrance all the way to the entire venue
• Setup a stage, sound, lights with effects for artist performances
• Manage all the brand ambassadors and ushers for the day
Exhibition Event
AIR TANZANIA
The Air Tanzania Branding at KILI FAIR aims to amplify brand prominence, showcase airline services, and foster meaningful engagements with potential customers and strategic business partners at East Africa’s premier tourism and travel trade fair. This activation is designed to position Air Tanzania as the airline of choice for both domestic and international travelers, reinforcing its pivotal role in advancing the region’s tourism and aviation industries.
